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Menu Performance Analytics

Ryan Lysa avatar
Written by Ryan Lysa
Updated today

Menu Performance Analytics

Understand which menu items customers love.

Menu Item Metrics

Popularity Score

How often item is ordered:

  • Formula: Number of times ordered Γ· times available

  • Scale: 0-100%

  • Excellent: 80%+

  • Poor: <30%

Customer Ratings (Future)

Coming soon:

  • 5-star rating system

  • Customer reviews

  • Feedback comments

Cost Analysis

Track profitability:

  • Food Cost: Ingredient cost

  • Price: What you charge

  • Margin: (Price - Cost) / Price Γ— 100

Example:

  • Cost: $8

  • Price: $15

  • Margin: 46.7%

Menu Strategy Performance

Set Menu

Fixed meals each week:

  • Simplicity Score: Easy to prep

  • Consistency: Same meals repeat

  • Customer Satisfaction: Some customers want variety

Item List

Customers choose from options:

  • Flexibility: High customer choice

  • Prep Complexity: Varies by selections

  • Popular Items: See what customers pick most

By-Weight

Portion-based pricing:

  • Cost Efficiency: Less waste

  • Customer Value: Pay for what they want

  • Operational: Requires careful weighing

Weekly Performance

This Week's Menu

  • Items Offered: 8

  • Total Orders: 45

  • Most Popular: Grilled Salmon (92% selection rate)

  • Least Popular: Tofu Stir-Fry (23% selection rate)

Historical Comparison

Compare to previous weeks:

  • Salmon popularity: Steady at 90%+

  • New item (Tofu): May need adjustment or removal

Customer Preferences

Dietary Restrictions

Track customer preferences:

  • Vegetarian: 15% of customers

  • Gluten-Free: 8%

  • Dairy-Free: 5%

  • Nut Allergies: 3%

Use this data to plan menus that accommodate more customers.

Portion Sizes

Average portions selected:

  • Regular: 70%

  • Large: 25%

  • Small: 5%

Adjust pricing if most customers choose one size.

Menu Optimization Tips

Add Popular Items More Often

If salmon is 90% popular:

  • Offer every week or twice per week

  • Try similar items (other fish)

  • Increase price slightly

Remove Low Performers

If item is <30% popular:

  • Remove from menu

  • Replace with similar item

  • Try different preparation method

Test New Items

  • Add one new item per week

  • Monitor first 2-3 weeks

  • Keep if >50% popularity

Exporting Menu Data

  1. Go to Reports β†’ Menu Performance

  2. Select date range

  3. Click Export CSV

Use data for:

  • Menu planning

  • Inventory ordering

  • Pricing strategy

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