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Menu Performance Analytics

Ryan Lysa avatar
Written by Ryan Lysa
Updated over 2 months ago

Menu Performance Analytics

Understand which menu items customers love.

Menu Item Metrics

Popularity Score

How often item is ordered:

  • Formula: Number of times ordered Γ· times available

  • Scale: 0-100%

  • Excellent: 80%+

  • Poor: <30%

Customer Ratings (Future)

Coming soon:

  • 5-star rating system

  • Customer reviews

  • Feedback comments

Cost Analysis

Track profitability:

  • Food Cost: Ingredient cost

  • Price: What you charge

  • Margin: (Price - Cost) / Price Γ— 100

Example:

  • Cost: $8

  • Price: $15

  • Margin: 46.7%

Menu Strategy Performance

Set Menu

Fixed meals each week:

  • Simplicity Score: Easy to prep

  • Consistency: Same meals repeat

  • Customer Satisfaction: Some customers want variety

Item List

Customers choose from options:

  • Flexibility: High customer choice

  • Prep Complexity: Varies by selections

  • Popular Items: See what customers pick most

By-Weight

Portion-based pricing:

  • Cost Efficiency: Less waste

  • Customer Value: Pay for what they want

  • Operational: Requires careful weighing

Weekly Performance

This Week's Menu

  • Items Offered: 8

  • Total Orders: 45

  • Most Popular: Grilled Salmon (92% selection rate)

  • Least Popular: Tofu Stir-Fry (23% selection rate)

Historical Comparison

Compare to previous weeks:

  • Salmon popularity: Steady at 90%+

  • New item (Tofu): May need adjustment or removal

Customer Preferences

Dietary Restrictions

Track customer preferences:

  • Vegetarian: 15% of customers

  • Gluten-Free: 8%

  • Dairy-Free: 5%

  • Nut Allergies: 3%

Use this data to plan menus that accommodate more customers.

Portion Sizes

Average portions selected:

  • Regular: 70%

  • Large: 25%

  • Small: 5%

Adjust pricing if most customers choose one size.

Menu Optimization Tips

Add Popular Items More Often

If salmon is 90% popular:

  • Offer every week or twice per week

  • Try similar items (other fish)

  • Increase price slightly

Remove Low Performers

If item is <30% popular:

  • Remove from menu

  • Replace with similar item

  • Try different preparation method

Test New Items

  • Add one new item per week

  • Monitor first 2-3 weeks

  • Keep if >50% popularity

Exporting Menu Data

  1. Go to Reports β†’ Menu Performance

  2. Select date range

  3. Click Export CSV

Use data for:

  • Menu planning

  • Inventory ordering

  • Pricing strategy

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