Can I change plan prices?
Yes, but there are important considerations for existing subscribers.
Creating New Prices
In Preppable Dashboard
Navigate to Plans
Click on the plan to edit
Update the price field
Save changes
New Stripe price created automatically
What Happens
New subscribers: See new price immediately
Existing subscribers: Depends on your choice
Handling Existing Subscribers
Option 1: Grandfather Existing
Keep existing subscribers at old price:
Most customer-friendly approach
Maintains trust and retention
New subscribers pay new price
Option 2: Migrate on Next Renewal
Update price at next billing cycle:
Schedule price change in Stripe
Subscribers notified of upcoming change
Change takes effect at renewal
Gives customers time to decide
Option 3: Immediate Migration
Update all subscribers now:
Use cautiously - can cause cancellations
Notify customers in advance (30 days)
Provide clear reasoning
Consider offering grace period
Best Practices
Notify Customers First
Send email 30 days before change
Explain reason for increase
Highlight added value
Offer grandfathering to loyal customers
Reasonable Increases
Small increases (<10%) better tolerated
Annual adjustments expected
Match with menu improvements
Frequency
Avoid changing prices more than once per year
Predictability maintains trust
Price Decrease Scenarios
Lowering Prices
If reducing prices:
Apply to all subscribers immediately
Great PR opportunity
Announce via email/social media
Promotional Pricing
Temporary discounts:
Create separate promotional Stripe price
Set expiration date
Clearly communicate "limited time"
Monitoring Impact
Key Metrics
After price change, track:
Cancellation rate: Expect small increase
New subscriber rate: May decrease temporarily
Revenue per customer: Should increase net
See [Understanding Platform Fees](/help/general/platform-fees) for tier thresholds.