Revenue Reports
Comprehensive financial reporting and analysis.
Revenue Overview
Key Metrics
Gross Revenue: Total subscription charges
Net Revenue: After Stripe + Preppable fees
Average Order Value: Revenue ÷ number of orders
Revenue Per Subscriber: Monthly revenue ÷ active subscribers
Time Periods
View revenue by:
Today: Real-time updates
This Week: Monday - Sunday
This Month: Calendar month
This Year: Year-to-date
Custom Range: Any date range
Revenue Breakdown
By Plan Type
See which plans generate most revenue:
Weekly Plan ($X) - 60% of revenue
Monthly Plan ($Y) - 40% of revenue
By Fulfillment Method
Pickup: Lower cost, higher margin
Delivery: Higher revenue, delivery fees
By Customer
Top revenue generators:
Customer A: $500/month
Customer B: $450/month
Customer C: $400/month
Fee Analysis
Stripe Fees
Processing Fees: 2.9% + $0.30 per transaction
Total Collected: Monthly sum
As % of Revenue: Typically 3-4%
Preppable Fees
Platform Fee: Based on tier (10%, 7.5%, or 5%)
Total Collected: Monthly sum
Tier Savings: Amount saved vs previous tier
Net Margin
Formula: (Net Revenue / Gross Revenue × 100)
Example:
Gross: $10,000
Stripe fees: -$340
Preppable fees: -$750 (7.5%)
Net: $8,910
Margin: 89.1%
Revenue Trends
Month-over-Month
Compare current month vs previous:
Growth: $8,000 → $10,000 = +25%
Decline: $10,000 → $8,500 = -15%
Year-over-Year
Compare same month last year:
January 2024: $5,000
January 2025: $10,000
Growth: +100%
Seasonal Patterns
Identify trends:
Summer slowdown
Holiday boost
New Year resolution surge
Forecasting
Projected Revenue
Based on current subscribers and plans:
Next Month: $10,500 (assuming no changes)
Next Quarter: $31,500
Next Year: $126,000
Growth Scenarios
Model different growth rates:
Conservative (5% monthly): $132,000/year
Moderate (10% monthly): $189,000/year
Aggressive (20% monthly): $378,000/year
Exporting Reports
Go to Reports → Revenue
Select date range
Choose format:
PDF: Formatted report
CSV: Raw data
Excel: With charts
Click Export
Use for:
Tax preparation
Loan applications
Investor updates
Business planning