Subscriber Analytics
Track subscriber growth and retention metrics.
Key Metrics
Subscriber Growth
Total Active: Current paying subscribers
New This Month: First-time subscribers
Reactivated: Previously canceled, now active
Churned: Canceled subscriptions
Growth Rate
Formula: (New - Churned) / Total Active × 100
Example:
Started with 50 subscribers
Gained 10 new
Lost 3
Growth Rate: (10 - 3) / 50 = 14%
Churn Rate
Formula: (Churned / Total Active × 100)
Industry benchmarks:
Excellent: <5% monthly churn
Good: 5-7%
Needs Improvement: >10%
Lifetime Value (LTV)
Estimated total revenue per customer: Formula: (Average Order Value × Average Months Subscribed)
Example:
Average order: $100/month
Average duration: 8 months
LTV: $800
Cohort Analysis
What is a Cohort?
Group of subscribers who joined in the same period.
Viewing Cohorts
Go to Reports → Subscribers
Select Cohort Analysis
Choose time period (week, month)
See retention by cohort
Reading Cohort Tables
Example:
Cohort | Month 1 | Month 2 | Month 3 Jan 2024 | 100% | 85% | 78% Feb 2024 | 100% | 90% | 85% Mar 2024 | 100% | 88% | —
Insights:
Feb cohort has better retention
Overall 80%+ retention is excellent
Subscriber Segmentation
By Plan Type
Weekly vs Monthly subscribers
Price point analysis
Menu strategy preference
By Fulfillment
Pickup vs Delivery
Dine-in reservations (future)
By Acquisition
How customers found you:
Direct signup
Google search
Social media
Referral (future)
Exporting Data
Go to Reports → Subscribers
Set date range
Click Export CSV
Open in Excel or Google Sheets
Use for:
Investor reports
Marketing analysis
Business planning